{"id":161,"date":"2018-04-05T10:33:58","date_gmt":"2018-04-05T10:33:58","guid":{"rendered":"https:\/\/logotypemaker.com\/blog\/?p=161"},"modified":"2018-06-30T12:54:21","modified_gmt":"2018-06-30T12:54:21","slug":"branding-jungle-do-the-logo-brand-and-trading-mark-actually-differ","status":"publish","type":"post","link":"https:\/\/logotypemaker.com\/blog\/branding-jungle-do-the-logo-brand-and-trading-mark-actually-differ\/","title":{"rendered":"Branding jungle: do the logo, brand, and trademark actually differ?"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">The same minute you start thinking of building a business or a side hustle you\u2019ll probably find yourself drowning in the sea of advice given by friends, parents, significant other, youtubers or even random strangers on the internet. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">You\u2019ve probably already heard something like: \u201cYou definitely should <\/span><span style=\"font-weight: 300;\">get a logo<\/span><span style=\"font-weight: 300;\">!\u201d or \u201cDevelop your brand, it\u2019s essential!\u201d or \u201cYou know you\u2019ll need a trademark, right?\u201d. And there\u2019s a huge chance such comments\/questions will get you confused. What\u2019s the difference between brand and trademark anyway? And what logo has to do with all that? <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Well, LogotypeMaker is here to break it down for you and make this startup journey a bit easier. So, enjoy this post!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Brand<\/i><\/b><\/p>\n<p><span style=\"font-weight: 300;\">Imagine the nested Russian doll, which has two smaller dolls inside. The biggest one will be your brand as it includes both the trademark and the logo. The brand is your company\u2019s public image, the essence of what you\u2019re doing or selling, your prestige. <\/span><\/p>\n<p><b>\u201c<\/b><b><i>A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer\u2019s decision to choose one product or service over another.<\/i><\/b><b>\u201d<\/b><\/p>\n<p><b><i> \u00a0Seth Godin<\/i><\/b><\/p>\n<p><span style=\"font-weight: 300;\">The brand is formed by multiple elements including the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Logo &amp; name<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Corporate colors<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Products &amp; packaging<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Ads &amp; publicity<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Signboards &amp; interior decor <\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Jingles and music <\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Scents <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\"><img loading=\"lazy\" class=\"size-large wp-image-166 aligncenter\" src=\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-branding-1024x576.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-branding-1024x576.jpg 1024w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-branding-768x432.jpg 768w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-branding-1200x675.jpg 1200w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-branding-960x540.jpg 960w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-branding-600x338.jpg 600w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-branding.jpg 1600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>Of course, not all of these elements are essential for every type of business. E.g. your startup is 100% internet oriented and you don\u2019t have any way to incorporate scents or signboards into your <\/span><span style=\"font-weight: 300;\">branding strategy<\/span><span style=\"font-weight: 300;\">. But that\u2019s ok as long as you remember that basically anything that has to do with your business has to do with your brand and will influence it whether you\u2019re aware of that or not. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">The brand is about the values your company stands on. So think of how do you want your company or products to be perceived and build the branding strategy with those things in mind. E.g. you want to be known as trustworthy, high-quality, and helpful. Choose the name, the logo, the colors, the music that will come off as the chosen company values. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">And one more thing! Don\u2019t forget that <\/span><span style=\"font-weight: 300;\">branding<\/span><span style=\"font-weight: 300;\"> is something you should constantly work on. There will be no time to rest on laurels, really.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Trademark<\/i><\/b><\/p>\n<p><span style=\"font-weight: 300;\">Trademark is the Russian doll that \u201chides\u201d within the brand. Some may think brand and trademark are the same things but that\u2019s not the case. Trademark is a \u00a0part of your brand that is legally registered and protected. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">The trademark can include one or several brand elements (like logo, name, slogan, jingle, colors etc.) that you feel are super special and would prefer to be legally protected. Once the trademark is registered you will get a license and no one except you (the license holder) can benefit from using your company\u2019s logo, name or slogan. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">If you\u2019re still wondering like: \u201cWhy do I even need that?\u201d just imagine one of your competitors creating a website with your logo and company name on it and selling some random rubbish. If your business isn\u2019t legally protected that can happen and no fraud will be punished! Like ever! But having the trademark prevents that kind of problems. So you should consider registering one. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Moreover, having a trademark eventually leads to the higher profits! A product with a legally registered trademark is more trustworthy and is risk-free. And customers love that! And they are ready to pay more for it! And no competitor will be able to take that customers\u2019 loyalty away from you. So by registering a trademark, you get a bunch of privileges at once. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">However, there are some parts of your brand that can\u2019t be a part of the trademark. Like your reputation and the thoughts and feelings your customers have when it comes to your products or services. That\u2019s why trademark and brand aren\u2019t the same things even though they have much in common. Basically, brand equals a popular and well-known trademark plus the customers\u2019 credibility and loyalty. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Logo<\/i><\/b><\/p>\n<p><span style=\"font-weight: 300;\">A logo is the tiniest piece of this whole \u201cbrand\/trademark\u201d puzzle. But even though it\u2019s tiny it keeps everything together. A logo is the most known part of the brand, it\u2019s the company\u2019s signature. Without it, all the hard work you\u2019ve put into building the business from the ground up will be just a waste of time and effort. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">You might think: \u201cAll of the things I\u2019ve just read in this post are super interesting and useful but the whole logo and branding stuff is super stressful and I don\u2019t have neither time nor money to order everything I need from professional designers!\u201d You know what? You don\u2019t need to! You can just use LogotypeMaker, a functional user-friendly online tool that has been in this business for quite a while and is built to help the first-time entrepreneurs like you! <\/span><\/p>\n<p><span style=\"font-weight: 300;\">If you need a logo, take advantage of the LogotypeMaker\u2019s <\/span><span style=\"font-weight: 300;\">logo gallery<\/span><span style=\"font-weight: 300;\"> with thousands and thousands of <\/span><span style=\"font-weight: 300;\">beautiful art templates, icons, and fonts<\/span><span style=\"font-weight: 300;\">. Spend some time exploring the <\/span><span style=\"font-weight: 300;\">unique online edito<\/span><span style=\"font-weight: 300;\">r with the <\/span><a href=\"https:\/\/logotypemaker.com\/logo-maker\"><span style=\"font-weight: 300;\">custom logo design<\/span><\/a><span style=\"font-weight: 300;\"> options (which basically means you can change literally any part of the logo like you want to). No other online tool can offer you that!<img loading=\"lazy\" class=\"size-large wp-image-163 aligncenter\" src=\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-advanced-editor-1024x576.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-advanced-editor-1024x576.jpg 1024w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-advanced-editor-768x432.jpg 768w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-advanced-editor-1200x675.jpg 1200w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-advanced-editor-960x540.jpg 960w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-advanced-editor-600x338.jpg 600w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-advanced-editor.jpg 1600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/> <\/span><\/p>\n<p><span style=\"font-weight: 300;\">And if the whole <\/span><span style=\"font-weight: 300;\">branding kit<\/span><span style=\"font-weight: 300;\"> with the corporate colors and fonts, advertising materials and business cards still sounds like something too complicated LogotypeMaker offers a full range of <\/span><span style=\"font-weight: 300;\">branding services<\/span><span style=\"font-weight: 300;\">: business cards templates, email signature logos &amp; <\/span><span style=\"font-weight: 300;\">social media logos<\/span><span style=\"font-weight: 300;\">, headed paper &amp; envelopes, <\/span><span style=\"font-weight: 300;\">vector-logo<\/span><span style=\"font-weight: 300;\"> print-ready images for the ads, <\/span><span style=\"font-weight: 300;\">favicons<\/span><span style=\"font-weight: 300;\"> and much more. If you need some type of <\/span><span style=\"font-weight: 300;\">graphic or design<\/span><span style=\"font-weight: 300;\"> help for the branding just go to LogotypeMaker. You\u2019ll find it there within seconds! And all of it without spending all of your savings. Isn\u2019t it the greatest way to start a business? Just go ahead and try it! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The same minute you start thinking of building a business or a side hustle you\u2019ll probably find yourself drowning in the sea of advice given by friends, parents, significant other, youtubers or even random strangers on the internet. You\u2019ve probably already heard something like: \u201cYou definitely should get a logo!\u201d or \u201cDevelop your brand, it\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/161"}],"collection":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/comments?post=161"}],"version-history":[{"count":11,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/161\/revisions"}],"predecessor-version":[{"id":346,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/161\/revisions\/346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/media\/162"}],"wp:attachment":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/categories?post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/tags?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}