{"id":179,"date":"2018-04-09T19:24:03","date_gmt":"2018-04-09T19:24:03","guid":{"rendered":"https:\/\/logotypemaker.com\/blog\/?p=179"},"modified":"2020-06-08T13:14:08","modified_gmt":"2020-06-08T13:14:08","slug":"branding-on-a-budget-great-tools-for-startupers","status":"publish","type":"post","link":"https:\/\/logotypemaker.com\/blog\/branding-on-a-budget-great-tools-for-startupers\/","title":{"rendered":"Branding on a budget: great tools for startuppers"},"content":{"rendered":"<p><span style=\"font-weight: 300;\">For so many of us starting a business is a lot like a vicious circle. Establishing your own company is aimed to produce returns and make you independent but to actually start one you need to invest money in it. A good deal of money. That\u2019s why thousands of startuppers feel defeated before even trying something. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Luckily, the holdbacks that were life-ruining 10 or 5 years ago are not the case anymore! There are plenty of ways to cut back on spendings and launch a successful startup even with a super limited budget. One of the things you can save some cash on is branding. And the tips below are here to help you. <\/span><\/p>\n<ul>\n<li><b>Plan the things out <\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">First and foremost, don\u2019t rush. When you\u2019re full of enthusiasm and excitement your inner critic sleeps the eternal sleep and you just may forget about the details or ignore the things you find non-obligatory even though those are vital.<img loading=\"lazy\" class=\"size-large wp-image-182 alignnone\" src=\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-email-signature-1024x576.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-email-signature-1024x576.jpg 1024w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-email-signature-768x432.jpg 768w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-email-signature-1200x675.jpg 1200w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-email-signature-960x540.jpg 960w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-email-signature-600x338.jpg 600w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-email-signature.jpg 1600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/> <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Sit down, take a minute and write down all the branding tools you plan to use. Leave that list for a couple of days and then get back to it. We bet you\u2019ll add a couple of items to it. Basically, the number of the branding opportunities is nearly endless. Only your creativity is the limit. But here are some of the most important. No successful brand can survive without them:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Website logo and favicon <\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Logos for social media <\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Email signature logo <\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Customized links<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Branded business cards (yes, you still need one even if you plan to run your business online)<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Office supplies like pens, notepads, paper folders<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Branded paper and envelopes<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Branded clothes (really depends on your business area but is super helpful)<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Merch and marketing kit <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Use multifunctional tools<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">If you\u2019re not a professional designer and don\u2019t really have a connection with the design world, you just may not know that the logo building tools these days became versatile. Well, not all of them, obviously\u2026 But <\/span><span style=\"font-weight: 300;\">LogotypeMaker<\/span><span style=\"font-weight: 300;\">, for instance, can help you not only to <a href=\"https:\/\/logotypemaker.com\/\">create a logo<\/a> but will also provide you with a professional branding kit including lifetime support! Can you even imagine how profitable and money-saving that can be? <\/span><\/p>\n<p><span style=\"font-weight: 300;\">High-resolution images, .svg vector file with your logo (helping to create any kind of image, form a favicon to a billboard), website favicon, business cards templates, print-friendly images, email signature and much more. It\u2019s literally one-stop branding at an affordable price!<\/span><\/p>\n<ul>\n<li><b>Invest in vitals<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">There are some branding essentials you need to spend some money on anyways. Like a nice logo or stack of business cards. You\u2019re gonna need those badly and use them extensively. So don&#8217;t be penny wise and pound foolish and invest into the vital branding elements.<img loading=\"lazy\" class=\"alignleft size-large wp-image-183\" src=\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-logo-branding-1024x576.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-logo-branding-1024x576.jpg 1024w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-logo-branding-768x432.jpg 768w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-logo-branding-1200x675.jpg 1200w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-logo-branding-960x540.jpg 960w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-logo-branding-600x338.jpg 600w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-logo-branding.jpg 1600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/> <\/span><\/p>\n<p><span style=\"font-weight: 300;\">There are plenty of online services that can make your branding journey easier (and that won\u2019t rob you). It\u2019s LogotypeMaker for logo design and branding kit creation, <\/span><a href=\"https:\/\/www.simbla.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 300;\">Simbla<\/span><\/a><span style=\"font-weight: 300;\"> for easy website building, <\/span><a href=\"https:\/\/www.biznessapps.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 300;\">BiznessApps<\/span><\/a><span style=\"font-weight: 300;\"> for a striking mobile app that can help you get more customers, <\/span><a href=\"https:\/\/www.moo.com\/us\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 300;\">Moo<\/span><\/a><span style=\"font-weight: 300;\"> for printing services (like postcards, stickers, business cards), <\/span><a href=\"https:\/\/www.weebly.com\/logotypemaker\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 300;\">Weebly<\/span><\/a><span style=\"font-weight: 300;\"> to take care of the website building process and domain drudgery, <a href=\"https:\/\/www.rebrandly.com\" target=\"_blank\">Rebrandly<\/a> to short and create branded URLs (ex: logotp.link\/CTA) and QR codes to use in your digital channels and on physical channels (flyers, printed ads) to boost brand recognition. The list goes on and on\u2026. You can always browse for the online tools you\u2019ll be 100% satisfied with. The tool isn\u2019t that important, it\u2019s all about the branding foundation you\u2019re about to get.<\/span><\/p>\n<ul>\n<li><b>Don\u2019t neglect tech support<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">When taking care of branding, remember that business is about cooperation. It\u2019s ok for a first-time entrepreneur or a startupper to have questions. Use tech support gurus to tackle the existing problems or to find out more about the branding channels you may have forgotten. LogotypeMaker\u2019s team is only one example out of many. Don\u2019t worry, it doesn&#8217;t hurt to ask! And it doesn\u2019t cost extra either. <\/span><\/p>\n<ul>\n<li><b>Use free branding channels<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">There are plenty of branding tools that are actually free. And if you already have a beautiful logo, a nice palette of company colors, and a reserve of business cards you can actually get the most for your brand. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Some of the free branding channels include: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Social media (just don\u2019t lock your company into only one of them) <\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Volunteering and making connections with the social groups or individuals that can help develop your brand<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Creating videos (even using your smartphone)<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Quora (yep, answering the strangers\u2019 questions takes some time but it can really elevate your brand and get it on everyone\u2019s lips). \u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">Branding on a budget is a real deal. And not having a whole lot of money in the world should never stop you from launching your business. The only thing you should remember is that if you\u2019re not investing money, you should invest your time and hard work to succeed. Use your judgment, don\u2019t back down from challenges and eventually you\u2019ll succeed. That\u2019s for sure!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For so many of us starting a business is a lot like a vicious circle. Establishing your own company is aimed to produce returns and make you independent but to actually start one you need to invest money in it. A good deal of money. That\u2019s why thousands of startuppers feel defeated before even trying [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/179"}],"collection":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/comments?post=179"}],"version-history":[{"count":12,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/179\/revisions"}],"predecessor-version":[{"id":750,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/179\/revisions\/750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/media\/181"}],"wp:attachment":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/media?parent=179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/categories?post=179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/tags?post=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}