{"id":252,"date":"2018-04-27T13:33:44","date_gmt":"2018-04-27T13:33:44","guid":{"rendered":"https:\/\/logotypemaker.com\/blog\/?p=252"},"modified":"2018-06-30T07:57:31","modified_gmt":"2018-06-30T07:57:31","slug":"email-marketing-for-beginner-entrepreneurs","status":"publish","type":"post","link":"https:\/\/logotypemaker.com\/blog\/email-marketing-for-beginner-entrepreneurs\/","title":{"rendered":"Email Marketing For Beginner Entrepreneurs"},"content":{"rendered":"<p><span style=\"font-weight: 300;\">A few years ago at Sherpa Summit, I heard MECLABS founder and CEO Flint McLaughlin tell the crowded hall that there were no expert marketers. There were only marketers with more experience than others.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">So, take solace in remembering that we all have to start somewhere. Besides, email marketing provides the data and feedback to help you learn as you go and continuously improve your efforts.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Before we get into where to start, let\u2019s talk about why you should be be doing email marketing to begin with.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Why Do Email Marketing?<\/b><\/p>\n<p><span style=\"font-weight: 300;\">The numbers in favor of email are staggering.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">It\u2019s estimated that we\u2019ll see nearly <\/span><a href=\"https:\/\/www.statista.com\/topics\/1446\/e-mail-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 300;\">3 billion email users across the globe by 2019<\/span><\/a><span style=\"font-weight: 300;\">. Not only that, but there are more than <\/span><a href=\"http:\/\/radicati.com\/wp\/wp-content\/uploads\/2015\/02\/Email-Statistics-Report-2015-2019-Executive-Summary.pdf\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 300;\">100 billion emails sent every day<\/span><\/a><span style=\"font-weight: 300;\">. That number is predicted to grow to almost 250 billion by 2020.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">If that isn\u2019t enough for you to get started, here are five more reasons you should be doing email marketing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\"><b>It\u2019s cost effective.<\/b><span style=\"font-weight: 300;\"> Email marketing is one of the most affordable solutions available to businesses today.<\/span><\/li>\n<li style=\"font-weight: 300;\"><b>It\u2019s quick.<\/b><span style=\"font-weight: 300;\"> Thanks to readily available free HTML email templates that can be totally customized to your brand, you can create and send your first email in under 30 minutes.<\/span><\/li>\n<li style=\"font-weight: 300;\"><b>It\u2019s targeted.<\/b><span style=\"font-weight: 300;\"> With the help of the data you can collect from email marketing, you can segment your list based on your subscribers interests. That lets you send campaigns that are relevant to their needs every time.<\/span><\/li>\n<li style=\"font-weight: 300;\"><b>It\u2019s simple.<\/b><span style=\"font-weight: 300;\"> Thanks to pre-made templates and drag-and-drop editors, the learning curve is pretty low.<\/span><\/li>\n<li style=\"font-weight: 300;\"><b>It works. <\/b><span style=\"font-weight: 300;\">The industry average for Return On Investment is $42 for every $1 spent.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">Now you know why. Let\u2019s talk about how.<\/span><\/p>\n<p><b>Getting Started with Email Marketing<\/b><\/p>\n<p><span style=\"font-weight: 300;\">Too often, I\u2019ll hear a business owner say that they\u2019re not yet ready for email marketing. They are. They just don\u2019t know it yet.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Every business is ready for email marketing from the moment they buy a domain or create their social media profiles.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">So, what\u2019s your first move?<\/span><\/p>\n<p><b>It Begins with a List<\/b><\/p>\n<p><span style=\"font-weight: 300;\">You can (and should) start to grow your list as early as possible. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Even if your website isn\u2019t done being built, you can put a signup form that allows people to get updates as the launch of the site or your business nears. It will help build hype and let you hit the ground running.<\/span><\/p>\n<p><b>Upload Your Contacts<\/b><\/p>\n<p><span style=\"font-weight: 300;\">Even if you\u2019re new to email marketing, you probably have a list of contacts, customers or leads.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Start with what you\u2019ve got an upload it to your email marketing account. You have to start sending to a list, no matter the size. It will help you learn what will be successful. Hone your skills in front of a smaller audience so you\u2019re ready when things get big.<\/span><\/p>\n<p><b>Build a Signup Form<\/b><\/p>\n<p><span style=\"font-weight: 300;\">To get beyond the contacts you already have, it will take a signup form.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">When it comes to how your audience wants to hear from you, email takes the cake. <\/span><a href=\"http:\/\/enterprisectr.org\/making-the-most-of-your-email-marketing-campaign\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 300;\">90% will choose to receive an email newsletter<\/span><\/a><span style=\"font-weight: 300;\">. However, only 10% say they want to hear from you on Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Here\u2019s how to create a great signup form:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\"><b>Keep it simple. <\/b><span style=\"font-weight: 300;\">Don\u2019t overcomplicate things. Ask for only the info you absolutely need. Don\u2019t create any friction or anxiety that would keep someone from subscribing. Remember, you can always get more info later.<\/span><\/li>\n<li style=\"font-weight: 300;\"><b>Set expectations.<\/b><span style=\"font-weight: 300;\"> Let potential subscribers know what they have to look forward to. Say what you\u2019ll be sending them and how often.<\/span><\/li>\n<li style=\"font-weight: 300;\"><b>Include an effective CTA.<\/b><span style=\"font-weight: 300;\"> There should be no question that a site visitor or social follower has to signup. Create a sense of urgency that lets someone know they\u2019ll be missing out if they don\u2019t subscribe.<\/span>\n<ul>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">A large button that cannot be missed.<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Red buttons have proven to be most effective. Green works second best.<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Keep it to 40 characters or less.<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Try using 1st-person language such as \u201cme\u201d or \u201cmy\u201d to better relate to your audience.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 300;\"><b>Mind your brand.<\/b><span style=\"font-weight: 300;\"> When you design your signup form, it\u2019s important to keep your branding as the focus. Don\u2019t choose colors or write copy that doesn\u2019t look or sound like you. \u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">Now let\u2019s talk about where you should be placing your signup form(s).<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Obviously, your homepage should have a signup form. Where it lives on that page can vary.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Some include it in the hero image, above the fold. This truly helps to grow your list quickly.<img loading=\"lazy\" class=\"size-large wp-image-254 aligncenter\" src=\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/byregina.com_-1024x572.jpg\" alt=\"\" width=\"960\" height=\"536\" srcset=\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/byregina.com_-1024x572.jpg 1024w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/byregina.com_-768x429.jpg 768w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/byregina.com_-600x335.jpg 600w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/byregina.com_.jpg 1312w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 300;\">The signup form on the homepage for <\/span><a href=\"http:\/\/byregina.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 300;\">by Regina<\/span><\/a><span style=\"font-weight: 300;\"> cannot be missed. The fact that it includes an incentive to signup helps as well.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Other sites include a signup form in their sidebar or the footer of their page. If you choose your sidebar, keep it near the top. The further down it goes, the fewer signups you\u2019ll amass. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">If you opt for the footer (an idea counterintuitive to the one above) you may receive fewer emails. However, if a site visitor makes it to the bottom of your page you know they\u2019re interested. It makes for high quality subscribers.<img loading=\"lazy\" class=\"size-large wp-image-255 aligncenter\" src=\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/casper-logotypemaker-1024x576.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/casper-logotypemaker-1024x576.jpg 1024w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/casper-logotypemaker-768x432.jpg 768w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/casper-logotypemaker-1200x675.jpg 1200w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/casper-logotypemaker-960x540.jpg 960w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/casper-logotypemaker-600x338.jpg 600w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/casper-logotypemaker.jpg 1600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/span><\/p>\n<p><a href=\"https:\/\/casper.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 300;\">Casper<\/span><\/a><span style=\"font-weight: 300;\"> understands you\u2019re not there to signup for emails. That is unless you\u2019re doing research and want some more information. Saying \u201cFree bedtime reading\u201d copy is on brand as well.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">If your goal is to command attention, and you want to make sure your form cannot be missed, a pop-up signup form is your best bet.<img loading=\"lazy\" class=\"size-large wp-image-256 aligncenter\" src=\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-toms-1024x576.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-toms-1024x576.jpg 1024w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-toms-768x432.jpg 768w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-toms-1200x675.jpg 1200w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-toms-960x540.jpg 960w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-toms-600x338.jpg 600w, https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/04\/logotypemaker-toms.jpg 1600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 300;\">This opportunity for savings from <\/span><a href=\"http:\/\/www.toms.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 300;\">TOMS<\/span><\/a><span style=\"font-weight: 300;\"> grabs your attention with the pop-up. The CTA of \u201cJoin Us\u201d is another nice touch. It doesn\u2019t sound as high stakes as signup for subscribe. It sounds more like you\u2019re assisting them for their cause.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">You should also consider including a signup form here:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\"><b>Your blog.<\/b><span style=\"font-weight: 300;\"> Maybe it\u2019s a seperate list that only sends blog updates.<\/span><\/li>\n<li style=\"font-weight: 300;\"><b>Facebook page.<\/b><span style=\"font-weight: 300;\"> Your social followers aren\u2019t always your customers or subscribers. Fix that.<\/span><\/li>\n<li style=\"font-weight: 300;\"><b>About Us page.<\/b><span style=\"font-weight: 300;\"> This is one of the most trafficked sites for most businesses. Take advantage of that fact.<\/span><\/li>\n<li style=\"font-weight: 300;\"><b>That little bar across the top of your site.<\/b><span style=\"font-weight: 300;\"> Some sites have created a top bar on the homepage or other pages. You can try <\/span><a href=\"https:\/\/www.hellobar.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 300;\">Hello Bar<\/span><\/a><span style=\"font-weight: 300;\"> or <\/span><a href=\"http:\/\/www.viperchill.com\/viperbar\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 300;\">ViperBar<\/span><\/a><span style=\"font-weight: 300;\"> for this.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Create Your Email<\/b><\/p>\n<p><span style=\"font-weight: 300;\">As we mentioned before, there are many templates available to marketers today. Drag-and-drop editors also make it very simple to customize a design. That makes it simple, but it also presents challenges when trying to maintain your brand.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Here\u2019s how you can create a great email that stays true to your brand:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Design<\/b><\/p>\n<p><span style=\"font-weight: 300;\">The user experience should be the same from your website, to social media and your emails.\u00a0<\/span><span style=\"font-weight: 300;\">That means a consistent look and feel.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Yes, your logo should be in every email campaign you send. That\u2019s just the start. It could also mean recreating your website navigation within the design of your email campaign.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Even for special email promos for holidays or otherwise, you need to be mindful not to change things up too much.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">There should never be any doubt as to who is sending your emails when a subscriber opens it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Deliver on Your Promise<\/b><\/p>\n<p><span style=\"font-weight: 300;\">You said what you\u2019d be sending them in your signup form. That\u2019s just the first part. The rest is staying true to the mission statement of your company.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">The same way you\u2019d speak to a customer who walks into your brick and mortar or who calls you on the phone or talks to you via chat is the same way you should write your emails.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">The voice in your email content should have the personality of your brand throughout. It must always remain authentically you.<\/span><\/p>\n<p><b>Achieve Your Goal<\/b><\/p>\n<p><span style=\"font-weight: 300;\">There should never be a question as to why you\u2019re sending an email. Each entry to your subscribers inbox should land with purpose. If you know the goal of your email, it\u2019s easy to work your way backwards to achieve it.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">What content must be included to convert on your goal? Is there a clear CTA that will lead them to it? Is there anything that might distract from your goal?<\/span><\/p>\n<p><span style=\"font-weight: 300;\">These are the questions you must ask yourself before you hit send.<\/span><\/p>\n<p><b>Send with Confidence<\/b><\/p>\n<p><span style=\"font-weight: 300;\">If you\u2019ve followed the advice in this post, you should be well on your way to email marketing success.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">You\u2019ll be sending to your core customers or the leads who are like them and growing your list the right way.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Plus, you\u2019ll be capturing new subscribers at every possible touchpoint.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Your email campaigns will also be on brand and designed to achieve your goals.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">All that will remain will be learning how to <\/span><a href=\"https:\/\/blog.benchmarkemail.com\/understanding-email-marketing-reports-2\/\" rel=\"nofollow\"><span style=\"font-weight: 300;\">understand your email reports<\/span><\/a><span style=\"font-weight: 300;\"> and see what you can improve upon for your next email campaigns.<\/span><\/p>\n<p><b>Share Your Tips<\/b><\/p>\n<p><span style=\"font-weight: 300;\">Are there lessons you learned as a new email marketer? Share your tips in the comments section! <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Feel free to ask any questions that you may have as well.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bio: Andy Shore has spent nearly a decade gaining experience in email marketing and sharing it with the readers of the <\/span><a href=\"https:\/\/blog.benchmarkemail.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 300;\">Benchmark Blog<\/span><\/a><span style=\"font-weight: 300;\">. He also created the web series <\/span><a href=\"http:\/\/www.youtube.com\/playlist?list=PLD83A001E0F2727B6\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 300;\">Ask Andy<\/span><\/a><span style=\"font-weight: 300;\">, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers &#8230; and few of his coworkers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few years ago at Sherpa Summit, I heard MECLABS founder and CEO Flint McLaughlin tell the crowded hall that there were no expert marketers. There were only marketers with more experience than others. So, take solace in remembering that we all have to start somewhere. Besides, email marketing provides the data and feedback to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/252"}],"collection":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/comments?post=252"}],"version-history":[{"count":5,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/252\/revisions"}],"predecessor-version":[{"id":349,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/252\/revisions\/349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/media\/253"}],"wp:attachment":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/media?parent=252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/categories?post=252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/tags?post=252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}