{"id":397,"date":"2018-07-15T07:48:02","date_gmt":"2018-07-15T07:48:02","guid":{"rendered":"https:\/\/logotypemaker.com\/blog\/?p=397"},"modified":"2018-07-15T09:51:17","modified_gmt":"2018-07-15T09:51:17","slug":"learning-from-the-best-marketing-tricks-nike-can-teach-you","status":"publish","type":"post","link":"https:\/\/logotypemaker.com\/blog\/learning-from-the-best-marketing-tricks-nike-can-teach-you\/","title":{"rendered":"Learning from the best: marketing tricks Nike can teach you"},"content":{"rendered":"

Who doesn\u2019t know about Nike? Millions of people all over the world wear sports apparel with a Nike logo<\/strong> on it. In 2018 Nike is at the top of the game. The company is among 20 most valuable brands in the world (the brand value \u2014 $32 bln), both of FIFA World Cup finalists are sponsored by Nike, the best of the best world athletes are happy to sign Nike contracts. What\u2019s more there to wish for?<\/span><\/p>\n

And now, after all these years of Nike being famous, trusted, and loved, it\u2019s hard to believe that this huge corporation once was a small startup led by a track and field coach with a goal that he believed in. Sounds like a classic \u201cAmerican dream\u201d story that could be a movie script, right? However, it\u2019s all true and now Nike isn\u2019t just a successful business project but also a star to steer by for all of the startuppers out there. <\/span><\/p>\n

To make your business journey somewhat easier LogotypeMaker has collected Nike\u2019s 5 marketing tricks you can successfully use in your current (or future) marketing strategy. <\/span><\/p>\n

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A logo is your company\u2019s face<\/h1>\n

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Nike is one of the few brands whose logo has its own Wikipedia page. The famous<\/span> Nike swoosh logo<\/b> is so powerful, Nike doesn\u2019t even have to use the brand name anymore. The logo created by <\/span>Carolyn Davidson<\/b>, the student from Oregon, who claimed only $35 for it, now is now worth $26 billion. It has lifted Nike to the business stratosphere and over the years has strengthened the image of a \u201cpowerful, vibrant, and determined\u201d company.<\/span><\/p>\n

\"nike<\/p>\n

Nike swoosh<\/b> is yet more proof that the greatest things come in small packages. Look at it. <\/span>Nike emblem<\/b> doesn\u2019t have anything complicated about it. You can <\/span>create a logo<\/span><\/a> like that using LogotypeMaker and it won\u2019t take much time. It’s another matter that you\u2019ll need to spend hours to get the idea that will inspire you to create something both simple and beautiful. It may take days or even weeks but it\u2019s worth it. <\/span><\/p>\n

In a nutshell, don\u2019t be reckless when it comes to the logo design as it may cost you future success. Spend some time and draw the sketches, don\u2019t be afraid to make amendments and do the editing part over and over again until you\u2019re sure the logo reflects your brand identity and values. <\/span><\/p>\n

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A storyteller always wins<\/h1>\n

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Check some of Nike\u2019s ads on YouTube. They all have one thing in common: Nike\u2019s ads don\u2019t sell the product, they tell the stories instead. Those are little movies. Inspiring, funny, philosophical, educative. Storytelling was a part of Nike\u2019s marketing strategy way before the internet was a thing and we all knew what \u201cviral video\u201d is. Now, when even celebs\u2019 pets have their own Instagram and YouTube channels, storytelling is just more successful than ever. <\/span><\/p>\n