{"id":445,"date":"2018-09-02T15:51:10","date_gmt":"2018-09-02T15:51:10","guid":{"rendered":"https:\/\/logotypemaker.com\/blog\/?p=445"},"modified":"2020-09-16T11:29:47","modified_gmt":"2020-09-16T11:29:47","slug":"why-should-you-create-a-favicon-for-your-brand","status":"publish","type":"post","link":"https:\/\/logotypemaker.com\/blog\/why-should-you-create-a-favicon-for-your-brand\/","title":{"rendered":"Why should you create a favicon for your brand?"},"content":{"rendered":"

Favicon is one of the internet terms that everyone heard of but since it\u2019s not something essential like \u201cantivirus\u201d or \u201cbrowser\u201d, not many users actually know<\/span> what is favicon<\/span> and whether you actually need it or not. <\/span><\/p>\n

Luckily, you have LogotypeMaker and we\u2019re ready to tell you what\u2019s a<\/span> website favicon<\/span>, <\/span>how to create a favicon<\/a>,<\/span> what are the benefits of using it and<\/span> how to add favicon in HTML, <\/span>so you could get the most out of this tiny picture. Let\u2019s get to it! <\/span><\/p>\n

What is favicon<\/b> and does it even matter?<\/b><\/h3>\n

In a nutshell, the favicon is a small icon (usually a company\u2019s logo or the first letter of the brand\u2019s name), which is used to differentiate the particular website from the others. While browsing the web, you can see favicons in several places: <\/span><\/p>\n

     1. In the address bar<\/span><\/p>\n

\"\"<\/p>\n

Note<\/i><\/b>: not all browser support this function<\/span><\/i><\/p>\n

     2. In the tab bar next to the website\u2019s name <\/span><\/p>\n

\"\"<\/p>\n

     3. In the address bar drop-down list<\/span><\/p>\n

\"\"<\/p>\n

    4. In a bookmarks toolbar <\/span><\/p>\n

\"\"<\/p>\n

     5. In the search results<\/span><\/p>\n

\"\"<\/p>\n

Note:<\/i><\/b> not all search engines support this function<\/span><\/i><\/p>\n

Now, when you know what favicon really is and where it\u2019s located, you may wonder: \u201cDo I actually need to <\/span>create a favicon<\/span>? Is it that crucial? What happens if I decide not to <\/span>add favicon to website<\/span> I own?\u201d. The thing is, a favicon is not an element the website can\u2019t function without. Which means, if you decide not to <\/span>make favicon<\/span> at all, your website still will be out there and the people will visit it. However, you\u2019ll lose some of the perks of actually having a favicon. <\/span><\/p>\n

If the website doesn\u2019t have a unique <\/span>favicon design<\/em><\/span><\/a>, there are two things that may happen. The page will either have a generic favicon borrowed from the CMS it\u2019s using or will have no favicon at all (just a white sheet pic next to the page\u2019s name).<\/span><\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

So, if you\u2019re ok with having a generic symbol instead of the design piece that could increase your website\u2019s traffic, you may not <\/span>create a favicon<\/span>. But if you\u2019d like to improve your SEO, get more visitors and increase brand awareness, just keep reading! LogotypeMaker will tell you everything you need to know about how to make a favicon and what type of benefits you will get!   <\/span><\/p>\n

Why should you <\/b>create a favicon<\/b> and what will you get?<\/b><\/h3>\n

Once you\u2019ve seen some<\/span> cool favicons<\/span> and some not so successful favicon examples, it\u2019s time to list some of the perks of having a favicon. <\/span><\/p>\n

Quicker identification <\/strong><\/em><\/p>\n

Imagine yourself in the middle of the workday. You have a bunch of stuff to do, you have meetings to visit, and reports to complete. So, probably, you\u2019ll have several browser windows open with 15-30 tabs each. Yep, we\u2019ve all been there. And now think of getting the access to one particular tab that you need. Which one are you going to find faster: the one with a memorable favicon or the one with just a page name on it? <\/span><\/p>\n

Let\u2019s just face the fact that pictures are more effective than words are. And by adding a tiny favicon to the website you\u2019ll make the identification process a lot easier for all the users out there. Which leads us to the next favicon perk\u2026.<\/span><\/p>\n

Better UX and SEO<\/strong><\/em><\/p>\n

Create a favicon<\/span> and your website\u2019s UX will become better. It\u2019s easier to find a website in the tab bar, in a bookmarks toolbar, and in the address bar drop-down list when it has a noteworthy picture attached to the link. Which means, the users will bookmark and revisit the website more often. All these things are good for SEO, so eventually you\u2019ll end up higher in the Google\u2019s search results. <\/span><\/p>\n

Increased credibility<\/em><\/strong><\/p>\n

Favicon may be a tiny detail but it shows your business attitude like no other. If the website has a generic icon or no icon at all, it reduces the users\u2019 credibility as the website seems unfinished, amateur, and abandoned. On the other hand, if you\u2019ve spent some time not only to <\/span>create a favicon<\/span> but also add it to the website\u2019s code, it proves you care about your web presence and attracts customers to you. In other words, the favicon is a professionalism indicator and you better have it. <\/span><\/p>\n

The higher level of brand awareness and stronger brand image<\/strong><\/em><\/p>\n

Just like a logo, a favicon is a picture that triggers associations with your brand. Day by day it shows up in the tab bar and in the bookmarks toolbar, each time reminding the user of your company or your product.  <\/span><\/p>\n

The user may not even visit your website on a daily basis but the more often (s)he sees your favicon, the stronger ties with your brand it will build. And it won\u2019t cost you a dime! <\/span><\/p>\n

How to <\/b>create favicon online<\/b> if you\u2019re not a designer?<\/b><\/h3>\n

The times when you had to hire a professional designer to <\/span>create a favicon <\/span>and then pay a web developer to <\/span>add favicon HTML<\/span> are now gone. Nowadays you can do it all on your own and without spending the astronomical sums! <\/span><\/p>\n

All you have to do to <\/span>create a favicon<\/span> is to use the modern <\/span>favicon maker<\/span>. There are plenty of options on the web but LogotypeMaker is by far the most profitable one. With LogotypeMaker you get not only a favicon but also a logo for your business in various different formats (for your website, for printing, for your email etc.), images for all the popular social media platforms and much more.<\/span><\/p>\n

\"\"<\/p>\n

Our logo\/<\/span>favicon<\/span> is user-friendly and pretty intuitive. You just choose a category that works for your business, browse through the logo\/<\/span>favicon gallery<\/span> and pick a template you like. After that, you modify the template via the online editor and save the final version or your logo and <\/span>favicon. Download<\/span> all of the images + useful guidelines in one archive and add it to your server. And our amazing premium package makes it even easier! once you choose it, create a logo, and download the zip package with all the images and bonuses in it, you\u2019ll find a perfect favicon in there! It will have the appropriate size and format, so you\u2019ll have to upload it to the server and your favicon is ready to go!<\/span><\/p>\n

How to install favicon?<\/b><\/h3>\n

For a static website or webpage<\/span><\/i><\/p>\n

To actually add the favicon appear on your static website you can use the link with <\/span>rel<\/span><\/i> attribute containing the favicon\u2019s graphics format, your website\u2019s URL, and the favicon\u2019s file name. For example:<\/span><\/p>\n

<link rel=”icon” <\/span><\/i>
\n<\/span><\/i>      type=”image\/png” <\/span><\/i>
\n<\/span><\/i>      href=”<\/span><\/i>http:\/\/yourwebsite.org\/perfecticon.png<\/span><\/i>“><\/span><\/i><\/p>\n

or <\/span><\/p>\n

<link rel=”shortcut icon” type=”image\/png” href=”<\/span><\/i>http:\/\/yourwebsite.org\/perfecticon.png<\/span><\/i>“\/><\/span><\/i><\/p>\n

For Wix website<\/span><\/i><\/p>\n

All premium Wix users can upload a favicon to their website using the Wix dashboard (\u201cUpload favicon\u201d function). <\/span><\/p>\n

Note: <\/i><\/b>You need to buy and connect domain first. <\/span><\/p>\n

For WordPress website:<\/span><\/p>\n

Click here<\/span><\/a> to find out for easy ways to upload favicon to your WP website. <\/span>They will work even if you don\u2019t have experience with managing the CMS. You can also add a favicon to WordPress using a PHP function<\/a> if you are an experienced WordPress user.<\/span><\/p>\n

That\u2019s it! You\u2019ve managed to create a favicon and add it to your website! We knew you\u2019d make it! And if you still have questions regarding favicons, don\u2019t hesitate to comment below or reach out to LogotypeMaker at Twitter, Facebook or Instagram at @logotypemaker and our team will be there for you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Favicon is one of the internet terms that everyone heard of but since it\u2019s not something essential like \u201cantivirus\u201d or \u201cbrowser\u201d, not many users actually know what is favicon and whether you actually need it or not. Luckily, you have LogotypeMaker and we\u2019re ready to tell you what\u2019s a website favicon, how to create a […]<\/p>\n","protected":false},"author":1,"featured_media":446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/445"}],"collection":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/comments?post=445"}],"version-history":[{"count":13,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/445\/revisions"}],"predecessor-version":[{"id":755,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/445\/revisions\/755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/media\/446"}],"wp:attachment":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/media?parent=445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/categories?post=445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/tags?post=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}