{"id":482,"date":"2018-10-02T09:46:25","date_gmt":"2018-10-02T09:46:25","guid":{"rendered":"https:\/\/logotypemaker.com\/blog\/?p=482"},"modified":"2018-11-15T12:34:04","modified_gmt":"2018-11-15T12:34:04","slug":"why-logo-revamps-are-necessary-ups-case-study","status":"publish","type":"post","link":"https:\/\/logotypemaker.com\/blog\/why-logo-revamps-are-necessary-ups-case-study\/","title":{"rendered":"Why logo revamps are necessary? UPS case study"},"content":{"rendered":"

One of the greatest misconceptions about the corporate\u00a0<\/span>logo design<\/span><\/a> is assuming a beautiful effective and well-known logo will work still remain powerful with the course of time and will never need replacement or changes. Sure, there\u2019s a saying: \u201cIf it ain\u2019t broke, don\u2019t fix it!\u201d. However, in the <\/span>business logo<\/span> design world it doesn\u2019t really work and to keep your company on top you need to tweak your corporate logo every once in a while just to keep up with the times.<\/span><\/p>\n

Many iconic brands got through this. UPS is one of them. This brand\u2019s success story will show you that changes are good for your business and will inspire you to get your business logo a life-changing makeover. <\/span><\/p>\n

What is UPS and why does it\u2019s <\/b>logo design<\/b> even matter?<\/b><\/p>\n

UPS history<\/span> begins in 1907 and since that time it has managed to grow from a promising startup launched by a 19-year-old to the largest package delivery company in the world, which successfully operates in more than 220 countries. That\u2019s why <\/span>UPS logo<\/span> design journey is both distinctive and informative for all the entrepreneurs striving to replicate the company\u2019s success. <\/span><\/p>\n

Some may wonder <\/span>what does UPS stand for<\/span>. It\u2019s actually an acronym for \u201cUnited Parcel Services\u201d. So the<\/span> \u201cUPS\u201d meaning<\/span> is pretty straightforward and is aimed to reflect what the company\u2019s actually doing (which is delivery services). <\/span><\/p>\n

So, once again, <\/span>UPS history<\/span> started in 1907 when the \u00a0<\/span>UPS founder<\/span> James E. Casey launched a messenger service company in Seattle. And even though the company\u2019s present name was adopted only in 1919 (twelve years later), the famous <\/span>UPS slogan<\/span> \u201cbest service and lowest rates\u201d has never changed. <\/span><\/p>\n

By 1976 the company not only managed to cover all 48 contiguous states in the USA but also entered the German and Canadian market. And in 1985 the UPS air delivery service connected the USA and six European countries. <\/span><\/p>\n

In the 90s <\/span>UPS history<\/span> has reached a new milestone as the company launched UPS Logistics Group focusing on supply chain management and consulting. And the UPS Capital started to provide the finance and insurance services. <\/span><\/p>\n

Long story short, <\/span>UPS history<\/span> may sound like a Cinderella story for entrepreneurs. From a $100 startup to a multi-billion dollar company. But the greatest thing is that it\u2019s not a fairytale. It\u2019s a real-life story of success. \u00a0And <\/span>UPS logo<\/span> design was a huge part of it.<\/span><\/p>\n

The evolution of <\/b>UPS logo<\/b><\/p>\n

The first corporate logo was created by the <\/span>UPS founder<\/span> James E. Casey himself in 1916. It\u2019s an eagle carrying a package, which has a label with a motto \u201cSwift, safe, and sure\u201d against the background of the bronze shield. <\/span><\/p>\n

Sure, nowadays this design may seem too dark and maybe too complicated. However, it worked for UPS from 1916 to 1937. The great thing about the first <\/span>UPS logo<\/span> is that it has all the essential elements in it. It showcases a parcel being delivered (reflects the business specifics), it has the motto including all the brand values, and the famous UPS shield conveys the message of security and professionalism. Just by looking at the business logo<\/a> the customer feels like: \u201cOk, this feels safe and trustworthy. My package will definitely be delivered in time and won\u2019t be lost somewhere between Chicago and Las Vegas\u201d. <\/span><\/p>\n

\"The<\/p>\n

So, <\/span>the lesson #1 the <\/i><\/b>UPS logo<\/i><\/b> can teach a virgin entrepreneur is to be clear and pick the logo symbols that will form and strengthen the positive brand image.<\/i><\/b><\/p>\n

In \u00a01937 the company introduced the new updated UPS logo. It had some minor but still super important tweaks. <\/span><\/p>\n