{"id":507,"date":"2018-10-15T15:26:57","date_gmt":"2018-10-15T15:26:57","guid":{"rendered":"https:\/\/logotypemaker.com\/blog\/?p=507"},"modified":"2018-10-25T09:21:41","modified_gmt":"2018-10-25T09:21:41","slug":"how-to-come-up-with-a-superb-business-name","status":"publish","type":"post","link":"https:\/\/logotypemaker.com\/blog\/how-to-come-up-with-a-superb-business-name\/","title":{"rendered":"How to come up with a superb business name"},"content":{"rendered":"
\u201c<\/span>What’s in a name? That which we call a rose<\/span><\/i><\/h5>\n
By any other word would smell as sweet<\/span><\/i>\u201d<\/span><\/h5>\n

 <\/p>\n

Unfortunately, this legendary \u201cRomeo and Juliet\u201d quote doesn\u2019t really work if we\u2019re talking about the <\/span>business name ideas<\/span>. Like it or not, the <\/span>brand name<\/span> plays a significant role in your company\u2019s commercial success. And by choosing a weak business name you gamble with your startup\u2019s future. <\/span><\/p>\n

The <\/span>brand name<\/span> is the first thing your potential customer will hear (just like the <\/span>corporate logo<\/span><\/a> is the first thing (s)he will see). It will be one of the most powerful psychological triggers working for or against your business growth. So how not to mess it up? <\/span><\/p>\n

What makes a successful business name?<\/b><\/p>\n

Let\u2019s start with one quick test. Check any online <\/span>business name generator<\/span> right now and browse the list of the suggested names. Can you tell the potentially good <\/span>brand name<\/span> from the rubbish? <\/span>The answer is, of course, you can! Everyone has some criteria a good business name should meet. And if you ask some of your friends or colleagues to try and do the same evaluation test, the results will be pretty similar. That\u2019s because there are several principles the startupper should never break to come up with a perfect business name. The name should:<\/span><\/p>\n

Make sense<\/span><\/h5>\n
Be memorable<\/span><\/h5>\n
Be easy to pronounce and spell<\/span><\/h5>\n
Be unique and available<\/span><\/h5>\n

\"conditions<\/p>\n

Let\u2019s break each item on this list down. First of all, the meaningful name is a winning option for every startupper. Sure, you may object telling that such valuable companies as Google,\u00a0 IKEA<\/strong><\/em> or Skype\u00a0<\/strong><\/em> placed their bets on a weird brand name and won. But that\u2019s a very risky way to go as the chances are your extra creative approach may not actually pay off. <\/span><\/p>\n

You want your name to be easy to memorize because there\u2019s nothing worse than hearing something like: \u201cWhat\u2019s your company\u2019s name again? Yeah, right\u2026. I just keep forgetting it.\u201d<\/span><\/p>\n

If your brand name isn\u2019t available (for example. as a domain), it will make your business path more thorny that it could possibly be.<\/p>\n

The simple spelling and pronunciation really help to keep your <\/span>brand name<\/span> on everyone\u2019s lips and make your company easier to find on the internet. <\/span><\/p>\n

Let\u2019s see <\/span>how to come up with a business name<\/span> that will make your startup skyrocket. <\/span><\/p>\n

How to come up with a brilliant business name?<\/b><\/h3>\n

There are several techniques that will help you get a bunch of revolutionary <\/span>business name ideas<\/span> and will make the whole creative process way easier. Let\u2019s dive in! <\/span><\/p>\n

 <\/p>\n

Make the keywords list<\/b><\/p>\n

Yep, it\u2019s the first advice you\u2019ll get reading any article on this topic but it\u2019s because it works! Getting the list of the words that tell people what your company\u2019s doing and that trigger certain associations can really help you eventually come up with a strong <\/span>brand name<\/span>.<\/span><\/p>\n

Do it on paper, in Excel, or by using your favorite SEO instruments, whichever way feels the most comfortable. Add all the words that are either descriptive or make the customer feel good about your <\/span>brand name.<\/span><\/p>\n

Let\u2019s imagine you\u2019re collecting keywords for a candy store. The descriptors may include the words candy, sweets, pastry, cupcakes, chocolate, ice cream, delicious, sugar, tasty, store, shop, sell, buy, organic etc. And the association triggers may be happy, joy, delight, pleasure, unique, gourmet, on a budget, luxurious, the great deal of choice etc. <\/span><\/p>\n

The companies like\u00a0\u00a0Hormel Foods,\u00a0 Microsoft,\u00a0 Upwork,\u00a0 Atlantic Records, Walmart\u00a0<\/em><\/strong> have the keyword incorporated into their names. So you know this technique is \u00a0effective.<\/span><\/p>\n

Once the list is ready, try to choose one or combine two or three of them coming up with those <\/span>business name ideas<\/span>. And even if this method will not work for you, at least it will give you a taste of where you should go. \u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Get the most out of the business name generator<\/b><\/p>\n

If you have a list of keywords, the <\/span>business name generator<\/span> can actually help you. It probably won\u2019t equip you with any good brand names but it can steer your creativity and imagination in the right direction. <\/span><\/p>\n

The thing with any online <\/span>business name generator <\/span>is that it offers you unexpected randomly generated names. And our mind tends to follow the well-known patterns over and over again. That\u2019s why the <\/span>business name generator<\/span> can offer you some options that may be your diamond in the rough. Besides, trying different keywords on the <\/span>business name generator <\/span>can turn into a really fun game and getting some endorphins can boost your creativity as well. <\/span><\/p>\n

Experiment with acronyms and abbreviations<\/b><\/p>\n

When in doubt go for an acronym. There\u2019s no such business name rule but it definitely should be! Acronyms and abbreviations are pretty common in the business world and they usually have that serious and professional vibe.\u00a0\u00a0<\/span>IBM,\u00a0 DHL,\u00a0 At&t,\u00a0 H&M,\u00a0 FedEx,\u00a0 Intel<\/em><\/strong>\u00a0 and many other super successful businesses have used this technique to come up with <\/span>creative business names<\/span> and didn\u2019t regret it.<\/span> So you should at least try it. <\/span><\/p>\n

Get inspired<\/b><\/p>\n

There\u2019s basically no chance the bunch of the <\/span>creative business names<\/span> will appear in your dreams while you\u2019re taking a nap. So it\u2019s totally ok to look for the inspiration in your hobby, in books, in foreign languages, in distant places. <\/span>Such brands as\u00a0\u00a0Nike,\u00a0 Asus,\u00a0 Adobe<\/em> <\/strong>or Volvo\u00a0<\/em><\/strong> got their creative business names like that. <\/span><\/p>\n

Just think of something that you truly enjoy (like dancing, rock climbing, traveling or embroidery) and make up a list of words or terms that may suit your business. \u00a0<\/span><\/p>\n

Puns and alternative spelling<\/b><\/p>\n

If you really want to challenge yourself and put your quick wit to the test, try to come up with some puns that can be related to your business specifics or alternative spellings that create several meanings. The pun is by far the most difficult method of composing creative brand names but it\u2019s worth it. Puns are memorable, catchy, and witty. Alternative spelling is a great way to make your brand stand out or resolve a problem when the traditionally spelled name is either not available or too plain. <\/span><\/p>\n

The audience loves such <\/span>creative brand names<\/span> as they prove you\u2019re smart and you have a sense of humor. <\/span>Think of\u00a0\u00a0Whatsapp<\/em><\/strong> or Petsmart,\u00a0 Toys R Us, Chick-fil-A<\/em><\/strong>\u00a0 for the inspiration and let the creative process begin!<\/span><\/p>\n

\"created<\/p>\n

Why my business name idea didn\u2019t pay off?<\/i><\/b><\/p>\n

You may spend days exploring online guides and tutorials explaining how to come up with the top business name but it still won\u2019t guarantee a great result. Every single soul is biased when it comes to something (s)he\u2019ve created and as an author may not see the mistakes. So, if the business name you came up with doesn\u2019t seem to do anything check the list below and find out how to fix it!<\/span><\/p>\n

It\u2019s too long and\/or complicated<\/strong><\/p>\n

Trying to make the business name meaningful and well-rounded entrepreneurs usually give up the laconism. Even the greatest brands in the world make this mistake! Did you know that at one point Starbucks<\/em><\/strong> was known as \u201cStarbucks Coffee, Tea and Spice\u201d? Or that\u00a0\u00a0IBM\u00a0<\/em><\/strong> replaced the \u201cComputing Tabulating Recording Corporation\u201d?<\/span><\/p>\n

Revise your current business name and all the business name ideas you have. Are they simple or do you have a tendency to overexplain everything? Try to make the name shorter. The audience will love the changes! <\/span><\/p>\n

It has an unusual spelling <\/strong><\/p>\n

Yep, there are brand names like\u00a0\u00a0Tumblr,\u00a0 Froot Loops or\u00a0 Chick-fil-A<\/em><\/strong>\u00a0 out there. All of them used the alternative spelling and succeeded. The intentional mistakes may help to make the business name unique and appealing. They may solve the problem with unavailable domains. But such a bold move is always a risk and if you\u2019re a startupper with the minimal marketing experience, the chances are it eventually won\u2019t pay off. <\/span><\/p>\n

The business names with unusual spelling make the search process harder. They are harder to memorize. And that\u2019s exactly the opposite of what you as a startupper want to achieve. Sometimes it\u2019s better to play it safe. <\/span><\/p>\n

It\u2019s ambiguous<\/strong><\/p>\n

Even if you\u2019re launching the smallest local business ever, you still need to consider the global implications. A name with the double meaning can be a trigger for mocking and may totally destroy your brand. <\/span><\/p>\n

For example, did you know that Siri is actually a rude word in Georgian language meaning\u2026. well, male genitalia? Or that there\u2019s a Polish candy called \u201cFart\u201d (which means \u201cluck\u201d)? And as an entrepreneur, you want to avoid negative connotations at all cost.<\/span><\/p>\n

Sure, it\u2019s nearly impossible to think ahead about each nuance (especially if we\u2019re talking about cultural differences). But don\u2019t neglect the careful investigation to avoid such slips. Take some time to check if the business name you\u2019ve chosen has a hidden meaning. Even if it\u2019s just a simple Google Translate check! Forewarned, forearmed. <\/span><\/p>\n

P.S. <\/i><\/b>Once you have that perfect creative business name, it\u2019s time to complement it with a beautiful <\/span>custom logo design<\/span><\/a>. Try our <\/span>online logo generator<\/span> to <\/span>create your own logo<\/span> and brand identity without having to pay hundreds of dollars to some random design team. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cWhat’s in a name? That which we call a rose By any other word would smell as sweet\u201d   Unfortunately, this legendary \u201cRomeo and Juliet\u201d quote doesn\u2019t really work if we\u2019re talking about the business name ideas. Like it or not, the brand name plays a significant role in your company\u2019s commercial success. And by […]<\/p>\n","protected":false},"author":1,"featured_media":516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/507"}],"collection":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/comments?post=507"}],"version-history":[{"count":21,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/507\/revisions"}],"predecessor-version":[{"id":579,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/507\/revisions\/579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/media\/516"}],"wp:attachment":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/media?parent=507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/categories?post=507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/tags?post=507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}