graphic piece<\/a>. Just use \u201cShapes\u201d to change the color or the texture of the particular part and use the dozens of effects the way your imagination tells you to. <\/span><\/p>\nTip#2: Don\u2019t forget about the message! Synergy is the key so don\u2019t use the first available font. If your logo is sharp and graphic use the similar serif font. If the logo is more delicate and playful use sans serif or a fantasy calligraphic font. And don\u2019t overuse the fonts as well as the colors. Two will work! One for the attention grabbers and the other one for the other text parts. \u00a0<\/span><\/p>\n <\/p>\n
\n- Get the attention<\/b><\/li>\n<\/ul>\n
Why you\u2019re creating a landing page? Write down the idea using just one short sentence or even a couple of words. The headline will be the first thing potential customers will see and read so make sure it keeps the visitor engaged. <\/span><\/p>\nIt\u2019s always a good idea to make the headline about the profit the visitor will get. It might be about the discount, an exclusive time-sensitive offer or a giveaway. Everybody loves a free ride, remember?![\"\"](\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/01\/logotypemaker-headline-landing-page-1024x576.png\")
<\/span><\/p>\nWhen you come up with a headline test it on several of your friends or colleagues. Does your idea look good to the others? Do they want to buy your product or sign up for that newsletter? Distant eyes never harm anyone.<\/span><\/p>\nAnd then again, use the magic of color or the graphic effects to make your unique headline stand out. Keep\u2019em hooked! \u00a0<\/span><\/p>\n <\/p>\n
\n- Work that CTA magic<\/b><\/li>\n<\/ul>\n
A call to action button (CTA) is the essence of the landing page. You\u2019ve created the whole thing to make the visitors do something: buy your goods, send an email for your further campaigns, order your service etc. So make sure the CTA button sticks out.\u00a0![\"\"](\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/01\/logotypemaker-call-to-action-1024x576.png\")
<\/span><\/p>\nIt\u2019s always a good idea to separate it using the color. Choose something vivid and galvanizing into action. Yellow or red is a safe choice but make sure the color works with the whole landing design. <\/span><\/p>\nInner or outer shadow or a frame can also help you separate the CTA button so don\u2019t forget to play with it. \u00a0<\/span><\/p>\n <\/p>\n
\n- Keep it clean <\/b><\/li>\n<\/ul>\n
A clever landing is always simple to browse. The CTA\u2019s and the attention grabbers are good but don\u2019t confuse the visitor with too many options. Just imagine: you visit the page and you see a giant logo \u201c80% off\u201d and then the blinking \u201cBuy\u201d button, and then the popup appears offering you to leave an email, and then the auto video (or audio) begins to play\u2026. Would you spend a minute browsing that page? Probably you\u2019d click that red cross in the top right corner after the fifth second.![\"\"](\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/01\/logotypemaker-error-landing-page-1024x576.png\")
<\/span><\/p>\nSo always remember to keep it clear. Don\u2019t bring on too many CTA\u2019s, confusing content or options. Focus on one desirable action. One visitor = one customer. <\/span><\/p>\n <\/p>\n
\n- Keep in touch<\/b><\/li>\n<\/ul>\n
Don\u2019t forget about the help\/contact section on your landing. It shows you care about the customer and not only about them profits. The more ways to contact you the landing offers the better! Don\u2019t use just emails. Leave the phone number or the Skype so that the visitor could contact you immediately.![\"\"](\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/01\/logotypemaker-landing-page-logo-1024x576.png\")
<\/span><\/p>\nWhen the customer feels secure (s)he is more likely to buy that product or service. It\u2019s the key to boosting the ROI and building trust-based customer relations. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"How to Boost Your Business by Using a Clever Landing Page Just like the Universe, marketing is endless. And if you\u2019re starting a small business (or run one successfully for quite some time) you know that it\u2019s all about the conversion, turning the random visitors into the loyal customers. \u00a0 And when you\u2019re starting […]<\/p>\n","protected":false},"author":1,"featured_media":64,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/63"}],"collection":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":12,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"predecessor-version":[{"id":338,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/posts\/63\/revisions\/338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/media\/64"}],"wp:attachment":[{"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logotypemaker.com\/blog\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/logotypemaker.com\/blog\/wp-content\/upl\/2018\/01\/logotypemaker-logo-photo-tips-1024x576.png\"){kind=logo}
<\/span><\/p>\n